Founded by Mathilde Pavis, Replique is a small team with a big vision:

to help you make smart, confident decisions about AI and digital replicas.

Legal expertise meets production experience.

Replique is led by professionals who bring together deep legal knowledge and hands-on industry experience — giving you advice that’s strategic, sharp, and grounded in how the creative sector actually works.

Drawing on our deep legal and academic expertise, we offer practical, forward-thinking advice.

Instead of dry definitions or rigid policies, we explore fresh concepts like digital dignity.

When conventional advice says ‘no’, we ask: what if it could be done?

Replique brings rigour, positivity, and a touch of charm to the conversation – giving our clients and partners the confidence to lead in this bold, fast-moving space.

  • Legal & Policy Lead

    Mathilde is a globally recognised expert on AI, intellectual property and digital likeness rights. She’s advised:

    • UNESCO, the UN and national governments on global AI strategy

    • Equity UK on AI, contract terms, policy, and performer rights

    • The UK Parliament on digital likeness protections

    • Startups like ElevenLabs on voice cloning and compliance

    Before founding Replique, Mathilde was an law academic (Associate Professor) in the UK, specialising in image, voice and performance rights in digital media.

    She brings academic depth, regulatory fluency, and strategic clarity to complex legal questions — and translates them into practical guidance for the creative industries.

  • Industry & Talent Strategy Lead

    Sam is a seasoned entertainment and AI strategist.

    With expertise spanning film finance, talent representation, and global media rights, he brings a distinctive perspective at the intersection of entertainment and emerging technology.

    He has worked directly with actors, artists, and creators across the UK and US, negotiating deals, managing rights, and building careers across digital and traditional platforms. Sam’s hands-on experience gives him unique insight into how digital replicas fit into existing and new working practices and business models.

    Sam understands the pace, pressure, and nuance of agency and production life, helping teams navigate AI and digital replicas in strategic, ethical, and commercially viable ways.

    At Replique, he focuses on creating value while advocating for ethical innovation. He translates complex technological shifts into actionable strategies for creative professionals.

Our mission

AI-generated imitations of talent (or ‘digital replicas’) are already landing in productions, contracts, and negotiations.

But most professionals were never trained for this shift.

Agencies, executive managers and creative professionals are asked to make important decisions about technology, rights, and ethics — without a clear blueprint or the time to catch-up and learn.

The creative industries are changing fast.

Replique helps you meet this moment with confidence — not confusion.

We exist to address the challenges you face in navigating AI and digital replicas in your work.

We give people in the creative industries the tools, clarity and strategic support to:

  • Understand what digital replicas mean for their work

  • Protect themselves and the talent they represent

  • Lead conversations with professionalism and credibility

  • We bridge law, policy, and creative practice.

  • We’re not a tech startup. We’re not McKinsey.

  • We’re legal and industry experts focused on one thing:

    helping you lead with clarity in the age of digital replicas.

Why Replique

What we believe

You shouldn’t need a PhD in AI to protect your company or clients.

Contracts should protect people, not just data or IP.

The creative industry should help shape the rules.

And talent should be part of the future, not left behind.